Braided on traditional handlooms from India. It is reversible and can be used from both sides. Each piece is unique and made by hand on a loom. This rug is very Eco-friendly with a very low carbon footprint. Jute is a Plant Fiber that is Rapidly renewable, Eco-friendly, and very durable. It is color-fast, won't fade in sunlight, and has sound and heat insulating properties. Jute rugs are perfect for any location in the house or the porch area, no maintenance required! We at Ornate pay due to attention to sustainability and continuing the long tradition of ethical design. Some of the most Skilled Artisans in India. The colors and designs are harmonic and specially chosen to bring some natural beauty and texture to your floor with this 100% natural jute rug. The backside of the rug is the same as the front side. Easy To Clean, Easy To Store, Easy To Use - No Worries About Sand/Dirt Inside Or Outside. Simply Shake Off Or Vacuum.